Paff, the colony guide
I'm Paff, the colony's virtual puffin. A human is one click away.
How do you choose the creators? Based on audience relevance, the quality of their past content and alignment with your brand values. Do we keep approval rights on the final content? Yes, every piece of content is approved before publication, while respecting the creator's creative freedom. Do you work with micro-influencers? Yes, an engaged audience often matters more than a simply large one. How do you measure the success of a collaboration? Reach, engagement, and where possible, traffic or bookings generated. Is a single post enough? Rarely: we recommend a series of content pieces to build real memorability.